Branding & Social Media Campaign for San Jose Clean Up Day
San Jose Clean Up Day
Branding & Social Media Campaign for San Jose Clean Up Day
San Jose Clean Up Day is an initiative based in San Jose del Cabo, Baja California Sur, that approached us to carry out its Branding, as well as a campaign on social media with the aim of carrying out a mega cleaning in San Jose del Cabo.
Through simple but direct communication (by the client's request) we focus on developing their image, as well as the strategy for their most important day: San Jose Clean Up Day.
The mega cleanup was a success, bringing together more than 1,000 people. We achieved the goal of collecting as much garbage as possible, as well as raising awareness about the garbage that goes into the sea.
This is a summary of the results:
3 clean points in the city.
44.5 tons of garbage collected.
25 kilos of waste found in the sea.
20 tons of poisoned water lily that was removed from the Estero.
